Growth model

User acquisition strategy

Every new zkRace user is bringing us closer to the mass adoption of the game. Therefore, it is vitally important to attract and maintain a large user base.

Our user acquisition strategy is built to systematically and sustainably drive users to the platform. The following section will present the four main pillars of our user acquisition path - Affiliate Programs, Influencer Marketing, Community Angels, and Reward Systems.

zkRace also provides various user-oriented profit methods for its user base. Users can earn by owning a hippodrome, advertising, and hosting races, breeding, and trading horses, participating in the races, etc.

Also, it is important to maintain the existing user base, that is why the platform is planned to be expanded by adding new gameplay opportunities and NFT assets.

To expedite the way for onboarding new players to the ecosystem we are working on releasing a Free Trial Mode that will offer free-to-play functionality.

Joined with the upcoming fiat-to-native token DERC (soon ZERC) on-ramp on our platform, zkRace will be expediting player onboarding to the game and exponentially growing the player base, heading towards mass adoption.

NFT marketplaces

There is a huge potential in cooperation with various NFT marketplaces. That would help the platform gain exposure and increase the player base. The players could also list their bred horses on various marketplaces, with proven winning bloodlines being worth more.